About the Creepy Palm Pre Ads
A comment from here:
Relevance is what matters in any ad. Relevance is what connects the product to the consumer. An ad that’s relevant to the consumer but not the product is an ad we love but can’t remember what it’s advertising. An ad that’s relevant to the product but not the consumer is an ad we ignore. These ads are releavnt to neither. And as for “buzz,” well, people still talk about Hitler but that doesn’t mean they like the guy.
[Via @goobimama]
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